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4-Pack For Building Your Business Model

Recommended 4 must-read books for SaaS Startups

Theron McCollough
5 min readJan 8, 2020
Photo by Tim Gouw on Unsplash

The books below give you a chance to dig deep into your customer and understand their points of delight. This will help you pinpoint where your product is a high-value exchange for your audience, resulting in better, stronger returning clients.

Included in these 4 are lessons on a number of crucial elements like how to steer a team, build an SDR program, manage up and forge a sales machine.

These are 4 books I’d recommend for SaaS startups — they have been key in my startup career. It is worth ordering any of the books below that you have not yet read (Predictable Revenue, Sprint, The SaaS Startup Founders Guide [free PDF], Influence).

1. Predictable Revenue

Aaron Ross

“The Sales Bible of Silicon Valley” shares how to turn your business into a systematic and disciplined sales machine, building off of Ross’ experiences at Salesforce.com to provide a must-read for entrepreneurs, sales professionals, and businessmen.

https://predictablerevenue.com/blog/predictable-revenue-video-in-4-mins

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Theron McCollough
Theron McCollough

Written by Theron McCollough

Managing Director at Citizens Private Bank | VC/Tech; past Managing Director with First Republic,@SVB_Financial. founder, investor, limited partner, and banker

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