5 Do’s and Don’ts of Consumer Surveys

Photo by Nik MacMillan on Unsplash

Customer surveys are integral to building your company by helping inform you what to build. They can also ensure that you build the right product for both your existing and potential customers, but there are some inherent difficulties with conducting user interviews. Built off of techniques from the Lean Startup, here are 5 tips to help you avoid those pitfalls.

1. Do: Work backward from…



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