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LEARN— MEASURE — DO
Can you describe your ideal customer? And, do you know if what you think your customer is aligns with who they actually are? Can you describe that archetype customer in 4 or 5 bullets?
Your customer knows what they want — but how well do you know them? Instead of telling the customer what you do for them, ask them, out of my business what is the most compelling thing I can do for you?
One of the best ways to do this is by asking a simple set of questions by using a tool like survey monkey, collect the responses in a document and share it with your team.
Measure.
Questions like:
- What do you do professionally?
- What are some unmet needs you have?
- If you had a solution to the unmet needs, what would it mean to you/how would it affect you?
- What are you currently doing/using to solve this problem/get this value?
- What might prevent you from using our product/services?
- What motivates you to continue using our product?
- Is there anything else you think I should know about that I didn’t ask?
