For several years I was frustrated that I couldn’t find a portfolio management tool to serve my needs as an investor. I started asking my colleagues if they had the same problems as I did regarding deal flow, system of record, and data aggregation with early stage investments.
I began with user interviews to refine my hypotheses about what investors want and need in portfolio analysis. After this validation, I started building and testing against those same people who would be my customers. Step by step, this became fiifi.
Having the right idea is an evolution of product, user interviews, testing and iterating on those ideas and creating new hypotheses.
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Your fiifi Angel account is 100% free in every sense of the word — no charges or ads whatsoever. This plan is custom made for angel investors, scouts, mentors, and those with direct investments in companies.
Get fiifi for free here.
fiifi is founded on the belief that private company investing will continue to have exponential growth, and in order for investors to stay competitive, they need to have better decision making tools.
“fiifi is the first tool that provides actionable insights for my portfolio, helping me be a better investor.”
— Meredith Finn, Partner at March Capital
I have been fortunate to surround myself with brilliant people from all over the world. I have known some of my team for over 10 years and made other additions through network connections. We’re so thrilled to share our hard work with you.
“When I found out fiifi’s mission was to build tools that would help angel investors see current value of their portfolio, streamline collaboration and access pipeline, I immediately stopped working on my Airtable app for portfolio management and asked when it would be ready.”
— Susan Kimberlin, Professional Angel Investor
We’re very excited to share our product with you. If you have any questions, please reach out to us at firstname.lastname@example.org.
Hi! Thanks for reading. I’m Theron, a founder, investor, and past banker. I’ve had the opportunity to work with some great companies and brands over the last 15 years like Pivotal Software and Silicon Valley Bank.
I like to write mostly based on my experiences as a founder, mentor, investor in scaling enterprise startups.
I hope my articles help you to avoid and learn from my mistakes as well as gain knowledge from my wins.
Keep shipping product and never look back!
Thanks to those that have helped craft and publish this post.