SALES 101: Staying on Brand, Archetypes & What’s Outside the Box

Even the most experienced CEO’s and sales VP’s do this…

Photo by Debora Cardenas on Unsplash

Even the most experienced CEO’s and sales VP’s do this…

Run astray from the goals and mission.

It is easy to lose track of the why.

I recently had a conversation with part of my team and they pointed out the negative to not addressing a market need, a client archetype we don’t deal with and outside of our core competency. It made sense to the team, “we are turning down good business, why leave it on the table”.

We consistently need to remind our team, our people and even ourselves as to why we are doing this, what is our market, what fits in and out of the box. Teams and their managers need to know and be reminded of the details to who they are selling to and sales channels to set measurable goals, coach others and solve revenue issues.

As I explain this, you should always continue to iterate on your strategy,